Never accept the first offer. Counter with your full rate, then negotiate on scope (not price). Use silence as a tool, anchor high, and always get agreements in writing. Most clients expect negotiation—your first quote is rarely final.
Know your BATNA (Best Alternative to Negotiated Agreement)
Research the client
Anchor high
Let them respond first
Never discount without reducing scope
Bundle, don’t itemize
Use “we” language
Offer payment terms
Create urgency ethically
Ask for their budget
Summarize in writing
Get a deposit
Set revision limits
Define scope clearly
Build relationship
| Objection | Response |
|---|---|
| ”That’s over budget" | "I understand. What budget were you thinking? Let’s see if we can adjust the scope." |
| "Other quotes are lower" | "I’d be happy to discuss what’s included. My quote covers X, Y, Z which may not be in others." |
| "Can you match this rate?" | "I can’t match that rate, but I can offer [alternative: smaller scope, longer timeline]." |
| "We need a discount" | "I don’t offer discounts, but I can structure payments to help with cash flow.” |
If it’s below your minimum, leave it. If it’s close, consider the relationship value and future work.
Email for initial quotes. Call for complex negotiations. In-person for big contracts.
Research market rates. If quote is 30%+ below market, it’s probably a red flag.
Last updated: March 2026